The shirt has been launched as part of the 2016/17 season ‘Made for Liverpool’ campaignwhich explores what it means to be a Liverpool FC fan. The home shirt features a former Club Captain’s famous words, "There’s no noise like the Anfield noise" to the inner hem, paying homage to the special and renowned atmosphere of the stadium.
From the highly breathable fabric to the seam-free construction and the moisture wicking NB Dry technology, this kit offers support in the areas that players need it most. The kit has been developed using NB Dry technology, a moisture wicking fabric that keeps players cool and dry whilst wicking sweat from the body, making it fast drying. It also features a gradiated mesh, which is engineered into the fabric to allow for improved air movement around the body compared to traditional fabrics.
The shirt’s design has been developed using the latest heat bonding technology. It features body mapping across zonal areas of the chest and reinforced bonded seams down the side panels and shoulders to increase comfort and reduce friction compared to traditional fabric constructions. Additionally the kit has a built-in, engineered lumber panel and tactical placement of Amber yellow cognitive recognition flashes which have been designed for easy identification of elements of the garment at rapid speed. Laser cut and bonded eyelets placed below the arms further aid airflow around the body.
The shirt design features a tipped short stand button polo collar, accented with Amber yellow to give the top a stylish look. To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames sits at the nape of the neck.